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Tue, 01/03/2016 - 09:00 - 12:30

The Welsh Government invites you to join a discussion on digital transformation, a priority for the EU as reflected in the European Commission’s Digital Single Market strategy.


This event will consider aspects of the strategy of particular relevance to regional and local governments, notably how infrastructure – including smarter cities and the roll-out of superfast broadband – is developing. It will also provide an overview of the Digital Single Market and its effect on consumers and organisations.

The discussion will, as well, explore the increased scrutiny of online activity, such as the use of search engines and social media, by the EU institutions and illustrate how companies, including Adobe and Condé Nast, are interacting with consumers.


Confirmed speakers include:

Robert Madelin, Senior Adviser for Innovation to Commission President Juncker and former Director-General of DG Connect

Professor Steve Chan, PhD, IBM’s Chief Strategy Adviser (Safer Planet and Smarter Cities) and Director of the Centre for Resiliency and Sustainability
along with several high-level specialists from academia, industry and government.


The digitisation of the EU will have a significant impact on regions and cities. It is estimated that moving from 28 national digital markets to a single one will contribute €415 billion per year to the EU's economy and create hundreds of thousands of new jobs.

The aims of this event are:

• To assess the state of play and to look forward in the area of digital polices and strategies

• To highlight successful digital projects across regions, including Wales, for the implementation of the Digital Single Market.

• To explore how organisations and public bodies will interact with consumers and citizens as digital communication matures

• To develop further connections, relationships and networks in the digital field with a view to future collaboration


Organisation: Welsh Government


Julia Ridsdale-Saw
Office Manager, PA to Head of Office
Welsh Government / Llywodraeth Cymru
Ffôn / Telephone: 0032 (0) 2 506 44 72


Résidence Palace, Maelbeek